From “Too Expensive” to “Too Risky”: 16 Common School Survey Fears Addressed
Facing the fear: real concerns about school surveys (and how we help you through them)
Running a survey for your pupils, parents, or staff can feel like a big leap, especially for the first time. You might wonder if it’s worth the cost, whether you’ll get enough responses, or how much work it’ll actually take.
You’re not alone. These are the kinds of questions we often hear from trust and school leaders, and they’re all valid.
At Edurio, we’ve helped school and trust leaders launch meaningful stakeholder surveys that deliver real insights. Here’s how we help you move from uncertainty to confidence.
1. “Is it worth the cost?”
As uncovered in the National School Trust Report published in September 2024, 66% of trust CEOs report financial sustainability as their top strategic priority over this academic year, so we know costs are essential. Our customers consistently find that the many key insights they gain make our service worthwhile and essential.
1. Fear: It’s too expensive.
Our guarantee: Our costs are transparent. If you would like, we can connect you with existing customers to discuss what we charge and the value they see in it.
2. Fear: Will I get enough usage out of it?
Our guarantee: Under one subscription, you receive unlimited access for a full year to expert-designed survey templates, national and internal benchmarks, and expert support.
3. Fear: Will I get enough out of it to make the money worthwhile?
Our guarantee: Current Edurio customers seem to think so.
Here’s one CEO’s view:
“If one survey’s data helps one staff member stay, Edurio pays for itself.”
2. “What if it doesn’t work?”
Launching surveys can feel risky, especially if you’ve had poor experiences with DIY tools. With Edurio, you use a platform designed specifically for schools and trusts.
4. Fear: Edurio might make a mistake or something might go wrong.
Our guarantee: If anything goes wrong, we will work swiftly to resolve it and be transparent with you from the moment the issue is found until it’s fixed. Your data is stored securely and handled according to strict data protection standards.
5. Fear: Will the survey launch on time?
Our guarantee: You set the schedule. We are here to support and ensure it stays on track.
6. Fear: What if I don’t get enough data?
Our guarantee: We are a trusted third-party provider and guarantee anonymity in responses so your pupils, parents, and staff can respond confidently. We help you maximise participation with ready-made comms, reminders, and ongoing support. While it varies between organisations, our average response rates are:
- Pupils: 73%
- Staff: 63%
- Parents: 30%
“When done wrong, surveys can lead to confusion or even disengagement. That’s why we guide you through a proven stakeholder feedback cycle – from goal-setting to action planning.”
This is based on insights from Edurio’s Strategic Stakeholder Feedback: A Good Practice Guide to Stakeholder Surveying in Schools, particularly the foreword by CEO Ernest Jenavs, which describes how misapplied surveys can harm engagement unless implemented strategically.
Source: Edurio Stakeholder Feedback Hub
3. “Will I really get useful insights?”
For some leaders, the biggest fear isn’t cost or workload; it’s impact. What if you go through the whole process and discover nothing new or actionable? That’s why we’ve designed our surveys to highlight insights that matter and confidently guide your response. Edurio ensures you move from information to improvement, not just data for data’s sake.
7. Fear: What if I don’t find anything I can take action on?
Our guarantee: Edurio helps leaders focus on what’s important. We highlight the most useful insights so you can act with confidence.
8. Fear: What if I don’t find anything new?
Our guarantee: National benchmarking helps you understand your data in context, even when your own results are familiar.
“Edurio’s insights have enabled us to create action plans unique to each setting, driving improvements in staff wellbeing.”
“The most significant advantage of using Edurio compared to other providers is the advanced analytical tools. These quickly analyse large datasets, identify trends and generate insightful reports.”
4. “I’m not sure we’re ready for this”
You might feel that your school or trust isn’t properly set up for a full stakeholder survey, especially if time and resources are stretched. That’s where we come in. Our platform is quick to use, even for new users.
9. Fear: We don’t know what we’re doing or if we’re set up properly.
Our guarantee: The platform is easy to use, even for first-timers, and we will guide you at every step.
10. Fear: Will I get the support I need?
Our guarantee: You will have a real person supporting you who understands your school’s context.
11. Fear: Will it be a lot of work?
Our guarantee: With all stakeholder feedback in one place, your teams only need to learn one tool, and this one is built with educators in mind.
“We believe Edurio’s validity and expertise, as well as the ability for us or a head to design a survey in minutes, are massive benefits.”
6. “What if the results are uncomfortable?”
No one wants to uncover hard truths, but it’s often the most powerful thing you can do. Just giving your stakeholders the opportunity to provide feedback on strengths or concerns is a great starting point for improving engagement and, in many cases, staff retention.
We help you read your data, draw out the headlines, and plan your next steps. National benchmarks allow you to compare your results to those of schools like yours, adding real context to your data.
13. Fear: What if I find something unpleasant?
Our guarantee: We help you review and communicate your results constructively. Honest feedback can drive improvement.
“Before working with Edurio, there was a lack of two-way communication, which resulted in a disconnect between the trust and its stakeholders, leading to a lack of trust, unmet expectations, and, ultimately, hindered progress towards a shared vision, mission, and ethos.”
7. “Is now really the right time?”
Now might not feel like the right time between inspections, staffing pressures, or big strategic shifts, but that’s often when feedback is most valuable. You can start with one school, one survey, or one stakeholder group. Our team of experts will help you assess your needs and timelines and make it manageable.
Source: Edurio Platform
14. Fear: It’s a big commitment up front.
Our guarantee: We understand the importance of flexibility when choosing a survey provider. Unlike many others, Edurio offers a one-year contract option. This means that if, after the first year, you feel that Edurio isn’t the right fit for your needs, you’re not obligated to continue with a longer-term commitment. This approach ensures you have the confidence and freedom to make decisions that best suit your institution.
15. Fear: Is now a bad time to gather stakeholder feedback?
Our guarantee: We will advise on the best time to launch, depending on your context.
16. Fear: Are my respondents ready and able to give feedback?
Our guarantee: We help you assess readiness and prepare your school community to respond effectively.
What makes Edurio different?
We’re more than a survey tool. We’re a trusted partner for over 2,000 schools and 150 trusts. Here’s what sets us apart:
- Designed for schools and trusts – not adapted from corporate tools.
- The biggest educational benchmarks in England – for real, meaningful comparisons.
- Quick to launch, easy to use – surveys in minutes, with optional hands-on support.
- Unlimited surveys, one subscription – staff, pupil and parent voice whenever needed.
- Expert support – a real person by your side when you need guidance.
- Trusted at scale – built for MAT-wide rollout, but just as effective for single schools.
Final thoughts: You don’t have to do this alone
Every fear we’ve listed here is real, and many are shared by the school and trust leaders we speak with daily. But with the right partner, these aren’t roadblocks; they’re just starting points.
We aim to give you deeper insights into your school communities, allowing you to focus on what’s important.
Ready to explore what’s possible?
Let’s talk if you’re thinking about launching a survey with your pupils, parents, or staff but are unsure how to start.
Book a demo with our team →